Role:
Concept
Art Direction
UI Design

Agency:
monopo

Role: Concept, Art Direction, UI Design
Agency: monopo

To celebrate 2018, monopo turned the Japanese tradition of “omikuji” into a digital experience. By shaking the Omikuji box, discover your fortune for 2018 along 3 themes: Romance, Travel and Party.

To celebrate 2018, monopo turned the Japanese tradition of “omikuji” into a digital experience. By shaking the Omikuji box, discover your fortune for 2018 along 3 themes: Romance, Travel and Party.

To celebrate the new year, the tradition in Japan is to visit a Shinto shrine for the first prayer of the year. This visit is called Hatsumode. During Hatsumode, it is a custom to get an omikuji: a fortune paper that predicts your future, granted from great blessing to great curse.

When we did Hatsumode with the whole monopo team at the beginning of the year to pray for the success of the company, I was very impressed and inspired by this tradition that I never heard about before. Later on, that's how the idea grew to take this tradition and turn it into a digital experience to celebrate 2018 and let everybody in and outside Japan experience omikuji.

Of course, we made it with our own twist. By shaking the Omikuji box, users can discover their fortune along 3 themes: Romance, Travel and Party. Together with the project team and the participation of many monopo members, we came up with 5 funny predictions per theme.

To celebrate the new year, the tradition in Japan is to visit a Shinto shrine for the first prayer of the year. This visit is called Hatsumode. During Hatsumode, it is a custom to get an omikuji: a fortune paper that predicts your future, granted from great blessing to great curse.

When we did Hatsumode with the whole monopo team at the beginning of the year to pray for the success of the company, I was very impressed and inspired by this tradition that I never heard about before. Later on, that's how the idea grew to take this tradition and turn it into a digital experience to celebrate 2018 and let everybody in and outside Japan experience omikuji.

Of course, we made it with our own twist. By shaking the Omikuji box, users can discover their fortune along 3 themes: Romance, Travel and Party. Together with the project team and the participation of many monopo members, we came up with 5 funny predictions per theme.

The design was inspired by the work of the Japanese artist Yokoo Tadanori: colorful, mixed-media and a little crazy!

We worked with the illustrator and animator Thibaud Gayral de Luca to create a series of 15 animations illustrating the predictions, as well as some decor elements to bring this world to life.

All animations were made as four-image animation loops. They were representing Japanese culture and pop culture with a twist to make it appealing for both Japanese and international audiences.

The design was inspired by the work of the Japanese artist Yokoo Tadanori: colorful, mixed-media and a little crazy!

We worked with the illustrator and animator Thibaud Gayral de Luca to create a series of 15 animations illustrating the predictions, as well as some decor elements to bring this world to life.

All animations were made as four-image animation loops. They were representing Japanese culture and pop culture with a twist to make it appealing for both Japanese and international audiences.

Users were able to take a photo of their face to appear in every animation illustrating their fortunes. 

Users were able to take a photo of their face to appear in every animation illustrating their fortunes. 

Each fortune resulted into personalised animated new year cards that users could download and share with their friends. 

Each fortune resulted into personalised animated new year cards that users could download and share with their friends. 

Credits

Credits

Director / Project manager / PR: Midori Sugama
Art director / Creative / Designer: Mélanie Hubert-Crozet
Technical director / Back-end developer: Shun Okada
Assistant designer: Keita Niiro
Copy-writer (English): Chace Fedor
Copy-writer (Japanese): Tomoki Inaguma, Mayu Oba, Takayuki Yokoyama
Animator / Illustrator: Thibaud Gayral
Front-end developer: Shoichiro Kameda (PRMO)
Music: SUKISHA

Director / Project manager / PR: Midori Sugama
Art director / Creative / Designer: Mélanie Hubert-Crozet
Technical director / Back-end developer: Shun Okada
Assistant designer: Keita Niiro
Copy-writer (English): Chace Fedor
Copy-writer (Japanese): Tomoki Inaguma, Mayu Oba, Takayuki Yokoyama
Animator / Illustrator: Thibaud Gayral
Front-end developer: Shoichiro Kameda (PRMO)
Music: SUKISHA