Role:
Art Direction
Prop styling

Agency:
monopo

Role: Art Direction, Prop styling
Agency: monopo

Diane Bonheur is an organic shampoo brand by the Japanese cosmetic company Nature Lab who take great care at selecting the ingredients. I did the art direction for their social content, imagining colorful, fresh and playful visuals to bring the audience into the optimistic world of Diane Bonheur which is all about happiness.

Diane Bonheur is an organic shampoo brand by the Japanese cosmetic company Nature Lab who take great care at selecting the ingredients. I did the art direction for their social content, imagining colorful, fresh and playful visuals to bring the audience into the optimistic world of Diane Bonheur which is all about happiness.

Diane Bonheur exists in two versions: Grasse Rose and Orange Flowers. We created a universe to show the personality of each version.

Diane Bonheur exists in two versions: Grasse Rose and Orange Flowers. We created a universe to show the personality of each version.

Every quarter we concepted and produced a suite of social media content with a monthly theme.

Every quarter we concepted and produced a suite of social media content with a monthly theme.

For Christmas, Diane Bonheur released a special limited edition of Diane Bonheur called "Rose de Mai". I was in charge of the art direction of the campaign, which included production of key visual and social assets to promote this special gift box edition.

We comissioned a flower artist to create a real wall of flowers. The campaign was a mix of glamour, lightness and playfulness. We created playful visuals where the shampoo became a Marie-Antoinette hairstyle, played with the roses in the hair and created premium visuals of the gift box with ribbons carefully styled.

For Christmas, Diane Bonheur released a special limited edition of Diane Bonheur called "Rose de Mai". I was in charge of the art direction of the campaign, which included production of key visual and social assets to promote this special gift box edition.

We comissioned a flower artist to create a real wall of flowers. The campaign was a mix of glamour, lightness and playfulness. We created playful visuals where the shampoo became a Marie-Antoinette hairstyle, played with the roses in the hair and created premium visuals of the gift box with ribbons carefully styled.

Credits

Credits

Client: Nature Lab

Shoot one:
Producer: Asako Tomotani
Art direction: Mélanie Hubert-Crozet
Photographer: Nik van der Giesen
Prop styling: Mélanie Hubert-Crozet, Asako Tomotani

Shoot two:
Producer: Asako Tomotani
Art direction: Lessa Chung, Mélanie Hubert-Crozet
Prop styling: Mei Kanamoto, Mélanie Hubert-Crozet
Photographer: Nik van der Giesen

Rose de Mai shoot:
Producer: Asako Tomotani, Tsubasa Kamioka
Art director: Mélanie Hubert-Crozet
Photographer: Gerald Le Van-Chau
Hair and make-up: Toshi.T
Model: Fadile Waked
Flower artist: Maeda-san

Client: Nature Lab

Shoot one:
Producer: Asako Tomotani
Art direction: Mélanie Hubert-Crozet
Photographer: Nik van der Giesen
Prop styling: Mélanie Hubert-Crozet, Asako Tomotani

Shoot two:
Producer: Asako Tomotani
Art direction: Lessa Chung, Mélanie Hubert-Crozet
Prop styling: Mei Kanamoto, Mélanie Hubert-Crozet
Photographer: Nik van der Giesen

Rose de Mai shoot:
Producer: Asako Tomotani, Tsubasa Kamioka
Art director: Mélanie Hubert-Crozet
Photographer: Gerald Le Van-Chau
Hair and make-up: Toshi.T
Model: Fadile Waked
Flower artist: Maeda-san