Unit9 & Guardian Labs presents

Sainsbury’s Bank

An Interactive campaign to prepare the future

Role Graphic/UI designer      Creative direction by Fredrick Aven & Anders Edbrand
Agency Unit9 & Guardian Labs    Client Sainsbury’s Bank    Year 2015

Future Families

Sainsbury’s and Guardian Labs collaborated with UNIT9 to create “Future Families,” an interactive campaign that educates families about what their lives may be like in thirty years. Users can time-travel and get financial tips depending on the decade.

Users click on an arrow to fast forward from 2015 all the way to 2045, stopping at each decade to learn about different points in the future in more detail.

Research for the title

Mobile Version

On mobile, the experience has been simplified. The user can swipe through the decades and discover Sainsbury’s bank products.