Unit9 presents

DOOMPY POOMP

A short film by Fleur&Manu X Skrillex

Role Graphic/UI designer      Creative direction by Robert Bader
Agency Unit9     Client Skrillex & Divison Paris    Year 2015

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A mashup keyboard

Skrillex partnered with Fleur & Manu from Division Paris to create the music video of his song “Doompy Poomp”. Inspired by the famous movie Groundhog Day, the video is based on looping scenes that tell the story of a man applying for a bank loan and getting rejected over and over again.

To launch the video, UNIT9 created a microsite “The Doompy Poomp Mashup”. The music video is based on repetitions and what medium fits perfectly to this concept? GIFs. The idea was to divide the video into a bunch of looping gifs. Associating each gif to a key of the keyboard, it allows the user to create their own version of the video and share it.

I designed the UI which was inspired by the universe of the music video.

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Mobile Version

On mobile, the user can’t play the mash-up. Instead, they have access to a collection of gifs that can be used in text messages.